Everything you see on this page was once an introduction or background to The Innovation Army.
In other words, it should kind of go first.
But most of my clients find these concepts a bit more difficult and they take a little longer to perfect.
So I decided to just offer them free, as a bonus, for you to go deeper, anytime you like. Or not.
Be warned I sound a little bit weird, because basically I was talking into a vacuum, not addressing anyone in particular ...
The Answer to Life, the Universe & Everything is not 42. There are only 40 Best Answers Man Ever Had. for Any Problem That Ever Existed - and they're likely the top 5% of answers for your current Design problems too. This video tells you where those 40 Principles come from and how to interpret the original text from Genrich Altshuller into everyday language for your daily work, team work and life work
This video shows you the 7 steps of the innovation process. Anja's scientific research shows they are actually the same 7 steps that all human beings use to make, create or produce anything, You are probably already following this process intuitively in your work. But when you know the steps, you can create even more, better and faster.
The second part of the video show you that all the creativity tools on the market fit into just part of the process. You need to know where you are, to add additional tools that are most useful to you.
There is one Principle at the Heart of Creation, that manifests itself in countless dualities, analogies and complexities. That principle is contradiction.
This video first introduces few pointers of how to see contradiction in our daily life and then shows you how to apply a Matrix of Engineering contradictions to solve problems in Design and Technology.